We are pleased to announce that this week, Boardwalk Capital was the first investment management firm in the Southeast to be named a "Certified B Corporation".
Never heard of a B Corp? Soon, you will. The "B" stands for "Benefit", and this community will change the way business is done.
At their core, all B Corps believe they can use the power of business to solve environmental and social problems. They seek to do business differently. To accomplish this, and cut through the noise and clutter, B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
"B Corp certification is to sustainable business what Fair Trade certification is to coffee, LEED is to architecture or USDA Organic certification is to milk."
Today, there is a growing community of more than 700 Certified B Corps from 24 countries and 60 industries working together toward 1 unifying goal: to redefine success in business.
We're in good company. Well-known B Corps include Patagonia, Method, Seventh Generation and Ben & Jerry's. Closer to home, Better World Books is known for its innovative, social impact business model. We are honored to be among such honorable enterprises.
Why do B Corps matter?
Government and the nonprofit sector are necessary but insufficient to address society's greatest challenges. Business, the most powerful man-made force on the planet, must create value for society, not just shareholders. Systemic challenges require systemic solutions and the B Corp movement offers a concrete, market-based and scalable solution.
For Boardwalk Capital, this was a natural fit with our focus on sustainable and responsible investing. The B Corp certification process helped us to "institutionalize" what we already knew and believed. And as a result of this process, we've established some new, and we think revolutionary, charitable objectives (eventually executed through a new Boardwalk Foundation):
- We pledge to invest 20% of corporate profits into charitable or social impact enterprises
- We will involve both clients and other community stakeholders in the investment process
- We will publicize the process, selections and results
Not every investor can, or should, place their money in social enterprises. But everyone will be able to see the results from diverting a portion of our profits to make a measurable social impact. When combined with a sustainable investment process that focuses on the best corporate citizens -- well, we think that is a pretty compelling story.
Learn more about the B Corp community at www.bcorporation.net.
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